OL Reign secures Starbucks partnership
National Women's Soccer League team OL Reign has secured a partnership with Seattle-based global coffee chain Starbucks
BetMGM, RCR strike Nascar’s first team-level sportsbook deal
Richard Childress Racing has announced a multifaceted partnership with US gaming operator BetMGM, which has been designated the official sports betting operator of the Nascar Cup Series team
SAP named NHL European Game of the Week presenting sponsor
SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
NWHL brings in Dick’s Sporting Goods as Isobel Cup presenting sponsor
The National Women's Hockey League has announced that Dick's Sporting Goods has become the presenting sponsor of the 2021 Isobel Cup trophy presentation and the Isobel Cup Final Most Valuable Player award.
Ready joins US sports drink market with Donald, Antetokounmpo backing
Sports nutrition company Ready Nutrition has announced it is joining the competitive and crowded US sports drink industry
NWHL ends tumultuous week on high note with lucrative Discover partnership
The National Women's Hockey League has ended a tumultuous week on a high note by announcing a partnership with Discover Financial Services, which has been designated the official credit card of the league
Hall of Fame Health brings in Smith+Nephew as latest medical care provider
Hall of Fame Health, a subsidiary of the Pro Football Hall of Fame in Canton, Ohio, has partnered with global medical technology company Smith+Nephew to deploy the firm's digital health portfolio for …
Austin FC strikes multiyear naming-rights deal with Q2 Holdings
Major League Soccer expansion team Austin FC has announced a multiyear stadium naming-rights deal with Austin, Texas-based digital banking and lending solutions company Q2 Holdings
NWSL Kansas City team to have temporary branding for inaugural 2021 season
The National Women's Soccer League expansion team in Kansas City will have temporary branding during its inaugural season in 2021 due to the tight turnaround in joining the league
NCAA poised to delay landmark vote on athlete compensation rules
The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time