FC Dallas brings in MTX as principal jersey partner
Major League Soccer's FC Dallas has announced that Frisco-based information technology company MTX Group has become its new principal jersey partner
Hyperice brings in Lakers as first NBA team partner
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers
Columbus Crew strikes Donatos Pizza partnership ahead of stadium opening
Major League Soccer's Columbus Crew SC has announced a multiyear partnership with Ohio-based pizza chain Donatos Pizza
Angel City FC brings in DoorDash as principal jersey sponsor
National Women's Soccer League expansion team Angel City FC has signed a multiyear agreement for online delivery service DoorDash to become its principal jersey sponsor
Workday to title sponsor WGC at The Concession
Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida
Memphis Grizzlies strike marketing partnership with WynnBET
The National Basketball Association's Memphis Grizzlies have struck a multiyear marketing partnership with WynnBET after Wynn Resorts’ online sports betting product was conditionally approved for sports gam…
NHL strikes multiyear sports betting partnership with PointsBet
The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league
Washington Football Team hires Code and Theory for rebranding process
The National Football League's Washington Football Team has appointed creative agency Code and Theory to assist with the organization's ongoing rebranding process.
Buccaneers strike multiyear partnership with Little Caesars
The National Football League's Tampa Bay Buccaneers have struck a multiyear partnership with Little Caesars, which has been designated the official pizza of the team and Raymond James Stadium
Hyperice gains Nascar presence with Kaulig Racing partnership
Hyperice, the increasingly prominent recovery and performance technology company, has secured its first presence within US stock car racing series Nascar by partnering with Kaulig Racing