Seattle Sounders bring in Providence as main jersey sponsor
Major League Soccer's Seattle Sounders have named not-for-profit health system Providence as the club's main jersey partner as part of a wide-ranging agreement with the organization based in Renton, Washington
NHL unveils sponsorship activations for 2023 All-Star Beach Festival
The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
Discover becomes PHF helmet sponsor in extended deal
Discover Financial Services has become the league-wide helmet sponsor of the Premier Hockey Federation as part of a partnership extension through the remainder of the 2022-23 PHF season
USA Gymnastics lands American Athletic, Spieth America supplier pacts
USA Gymnastics has secured a renewal of its long-standing partnership with American Athletic, Inc
Victory Capital lands naming rights to San Antonio Spurs performance center
The National Basketball Association's San Antonio Spurs have secured a multiyear naming rights deal with diversified global asset management firm Victory Capital for the team's under-construction performance…
MSC Cruises comes on board as Knicks’ first global marketing partner
Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…
US Ski & Snowboard strikes expanded Stifel deal
US Ski & Snowboard has secured a significant expansion of its landmark, four-year sponsorship agreement with Missouri-based wealth management and investment banking company Stifel Financial, just three…
Houston Dynamo, Dash secure Shell Energy naming rights deal
The home of Major League Soccer's Houston Dynamo and the National Women's Soccer League's Houston Dash has been renamed Shell Energy Stadium following a multiyear agreement with global energy giant Shell …
BSE Global renews Ticketmaster relationship after abruptly dropping SeatGeek
BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…
Delta Air Lines reacquires Utah Jazz arena naming rights
Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…