Lakers sign sports drink partnership with BioSteel
The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade
Monumental Sports seeking multi-portfolio jersey sponsor
Monumental Sports and Entertainment is looking to maximize the value of its next jersey sponsor with the National Basketball Association's Washington Wizards by offering a multi-portfolio deal to potential…
PFL brings in Columbia Care as official CBD partner
The Professional Fighters League has secured an agreement with medical and adult-use cannabis product company Columbia Care to become the mixed martial arts promotion's official cannabidiol (CBD) partner
Giorgio Armani enters NFL landscape with Chargers partnership
Italian luxury fashion brand Giorgio Armani has secured an agreement with the Los Angeles Chargers, representing the company's first partnership with a National Football League team
USA Cricket secures wide-ranging Sistar Mortgage partnership
USA Cricket has secured a wide-ranging 18-month partnership with Detroit-based mortgage provider Sistar Mortgage, which will become the principal sponsor of USA’s national men’s and women’s senior and U…
Big3 secures Verizon partnership, Olympic star Bulut
The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …
Barstool Sports secures naming, media rights to Arizona Bowl
Sports and culture media company Barstool Sports is significantly expanding its presence in the North American sports industry by securing both the naming rights and exclusive media rights to the Arizona…
OKC Thunder secures 15-year Paycom naming rights deal
The Oklahoma City Thunder will now play at Paycom Center after the National Basketball Association team secured a 15-year naming rights deal with Oklahoma City-based software company Paycom
Caesars, Saints on brink of finalizing $138m Superdome naming rights deal
United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2
Grubhub enters US sports landscape with Gold Cup partnership
US online food delivery service Grubhub has struck a deal with Concacaf to become the official food delivery partner of the 2021 Gold Cup, marking the company's first foray into a major sports partnership.