WTA ends long-running title sponsor search with Hologic deal
The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic
MLS, DoorDash secure multi-year youth-focused partnership
Major League Soccer has secured a multi-year partnership with online food delivery service DoorDash, which has been designated the official on-demand delivery platform of MLS, youth development program…
Gotham FC brings in blockchain company Algorand as primary jersey sponsor
National Women's Soccer League team NJ/NY Gotham FC has brought in blockchain company Algorand as its new principal jersey sponsor in a three-year, "mid-seven figure" deal
Mickelson dropped as The American Express host as two more sponsors loosen ties
Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …
F1 Miami GP adds Red Bull to sponsorship portfolio
The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Mickelson loses KPMG, Amstel Light sponsorships after ‘reckless’ Saudi breakaway league comments
Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…
DC United names XDC Network as new principal jersey sponsor
Major League Soccer's DC United has brought in blockchain technology provider XDC Network as its new principal jersey sponsor in a three-year deal
F1 Miami GP secures multiyear Gainbridge partnership
The Formula 1 Miami Grand Prix has followed up newly developed partnerships with Crypto.com and Hard Rock to also secure a multiyear founding partnership with digital financial services platform Gainbridge.
NHL unveils sponsorship activations for 2022 Stadium Series fan fest
The National Hockey League has unveiled its sponsorship activations for the fan festival which precedes the 2022 Navy Federal Credit Union Stadium Series between the Nashville Predators and Tampa Bay …