Bengals poised to land naming rights deal for Paul Brown Stadium
The National Football League's Cincinnati Bengals are reportedly poised to announce a landmark naming rights deal for Paul Brown Stadium
NHL Panthers strike multiyear helmet pact with Amerant Bank
The National Hockey League’s Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team’s helmet sponsor for both home and away games in a multiyear deal.
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Spotify expands FC Barcelona partnership in US
Music streaming service Spotify has expanded its partnership with LaLiga giants FC Barcelona in the United States, becoming the main partner of the Barça Academy PRO soccer schools and Barça Residency Ac…
Molson Coors to run Super Bowl ad after A-B ends exclusivity
American brewing company Molson Coors will return to Super Bowl advertising in 2023, after Anheuser-Busch InBev recently called time on its run as the exclusive alcohol advertiser for the National Football …
CarMax secures NWSL, Gotham FC partnerships
The National Women's Soccer League has secured a multiyear partnership with leading American used car retailer CarMax, which has been designated the league's official auto retailer
Wizards expand Japan presence with Recruit Direct Scout deal
The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
SeatGeek lands multiyear Nascar ticketing deal
New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…
BioSteel secures multiyear partnership with NHL, NHLPA
North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
Chiefs partner with Sportfive to grow Germany presence
The National Football League's Kansas City Chiefs have appointed the Sportfive agency to help the grow the team's fanbase and commercial opportunities in Germany
NWSL crypto partner Voyager Digital files for bankruptcy protection
Cryptocurrency broker and lender Voyager Digital, a partner of the National Women's Soccer League and the National Basketball Association's Dallas Mavericks, has filed for Chapter 11 bankruptcy protection