NHL’s Wachtel: Virtual advertising dasherboards have lifted ‘overall enterprise value’ of league
The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
St. Louis City puts naming rights deal on back burner ahead of MLS debut
Major League Soccer expansion team St. Louis City SC has decided to put its search for a new stadium naming rights sponsor on the back burner ahead of the club's debut season.
In October, St.
Unibet named NHL’s sports betting partner in Sweden
The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
Honda maintains major golf presence with Topgolf agreement
American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…
LA Angels bring in Foundation Building Materials as jersey patch sponsor
The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Netflix to promote ‘Full Swing’ docuseries through Michelob Super Bowl commercial
Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Austin FC unveils five new sponsors ahead of 2023 MLS season
Major League Soccer's Austin FC has brought in five new commercial partners ahead of the 2023 season, headlined by global energy company Chevron which has been designated the club's official energy partner
Jersey Mike’s Subs enters major US sports landscape with NHL deal
The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.