Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Former Sportfive execs Durben and König launch new CSR-focused consultancy
Germany sports executives Dominik Durben and Dennis König have launched a new consultancy firm, Timesarechanging, which aims to bring sports organisations together with non-profit companies.
ResultX Asia signs partnership with social-led sponsorship agency Sportskred
Sports and entertainment consultancy ResultX Asia has announced that it has entered into a partnership with Sportskred, a social media-based sponsorship platform
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
Swiss Ice Hockey Cup discontinued, Zurich calls time on main sponsorship
The Swiss Ice Hockey Federation has announced that it is cancelling the Swiss Ice Hockey Cup after the conclusion of the 2020-21 edition as it looks to deal with fixture congestion
RLWC2021 announces Cube Partnership as official retail and merchandise supplier
The organising committee of the 2021 Rugby League World Cup has announced Ledbury-based retail and licensing company Cube Partnership as its official merchandise supplier
Real Madrid teams up with Legends for overhaul of retail business
Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
European sponsorship market worth over €30bn, says ESA report
The overall value of the European sponsorship market by volume rose by 1
Roger Federer reclaims rights to ‘RF’ logo from Nike
Tennis star Roger Federer has reclaimed the the rights to use the famous ‘RF’ marque from his former kit supplier, Nike, two years after he split from the company.
Athletes ‘pleased’ after BOA agrees to further Rule 40 relaxation
The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…