Real Madrid teams up with Legends for overhaul of retail business

Isco of Real Madrid celebrates after scoring a goal during the UEFA Champions League. (Photo by Burak Akbulut/Anadolu Agency via Getty Images)

Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to boost its revenues. 

The appointment of Legends is part of a wider revamp of Real Madrid’s retail and digital strategy, and will involve the relaunch of three official club stores in Madrid, a brand new online store, and a new flagship megastore on the site of the side’s Santiago Bernabéu Stadium.

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