Sky Ireland uses Irish football as platform for mobile service launch

(Photo by Charles McQuillan/Getty Images)
(Photo by Charles McQuillan/Getty Images)
Sky Ireland decided to take out Primary Partner rights to the Irish men's national football team after reaping the benefits of an alignment with the women's national team.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Adidas agreement leads Italian Football Federation into next commercial cycle

3 Jan 2023
Football

Hyundai's four-club European football sponsorship offensive inspired by Lyon success

23 Jan 2019
Esports

McDonald's quits German football sponsorship, refocuses on esports

22 Nov 2018
Football

Making sense of Chinese football's Wanda deal

28 Oct 2011
Football

Chevrolet raises stake in Brazilian football

28 May 2014