‘Right now, F1’s got the best coverage’ | Greg Hall, MoneyGram

Ben Cronin

February 16, 2024

Link copied to clipboard

(Photo by Philippe Nanchino/Eurasia Sport Images/Getty Images)

MoneyGram says its title sponsorship agreement with the Haas Formula 1 team allows it to tell a story about its digital payment capabilities and reach consumers in markets where it derives 70 per cent of its revenues.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Horse Racing

'We naturally gravitate towards luxury' | Jonathan Gregory, Goodwood Group

4 Apr 2024

Ice Hockey

'Formula 1 was the natural fit' | Andrew Bennett, Smartsheet

3 Jul 2023

Motorsport

'As F1 expanded in the US, our interest in sponsoring a team peaked' | Jeff Mahony, NEFT Vodka

30 Jan 2024

Football

Chipotle describes Haas F1 deal as "first foray into international sports marketing"

18 May 2023