Formula One Group

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics

Formula 1 has signed up finance and human resources company Workday as a regional sponsor

Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract

Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider

Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli

Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio

Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport