‘Sponsorship leads to a different conversation with clients’ | Thomas Hirsch, Capgemini

(Photo: Dan Mullan/Getty Images)
(Photo: Dan Mullan/Getty Images)
As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.

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