Women's Six Nations

SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.

Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.

IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.

The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.

Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.

Six Nations Rugby has announced a new sponsorship with payroll software company Sage

TikTok’s onboarding as the first title sponsor of the Women’s Six Nations is a landmark for Six Nations Rugby. And it took significant time for the tournament body to complete. At

Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…

The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.

The 2020 Women’s Six Nations rugby tournament has been unsuccessful in signing a title sponsor.