Triathlon
Mainova energises showpiece Ironman event
Energy group Mainova has been named title sponsor of the Ironman European Championship triathlon event, which is held annually in the German city of Frankfurt.
Skechers grows European footprint with Ironman
Footwear brand Skechers is looking to replicate its US sales success in Europe after securing a one-year deal with the 2016 Ironman European Tour.
Skechers steps up with Ironman European Tour deal
The Skechers Performance division of US footwear brand Skechers has agreed a deal to become an official sponsor of the 2016 Ironman European Tour triathlon series.
Ironman revitalises Clif Bar partnership
The Ironman triathlon series has expanded its partnership with organic food and drink producer Clif Bar.
Ironman kits out with new apparel sponsor
The Ironman triathlon series has agreed a three-year partnership with Zoot Sports, an apparel company specialising in running and triathlon products.
Ironman US series signs technology partnership
The Ironman US triathlon series has teamed up with network and communications provider EarthLink.
Vitality: Key partnerships promote healthy living mantra
UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.
PowerBar extends with Ironman European Tour
The PowerBar Europe arm of nutrition products company PowerBar has opted to extend its partnership with the Ironman European Tour triathlon series.
London Triathlon recruits AJ Bell as title sponsor
Online investment provider and stockbroker AJ Bell has signed up as the title sponsor of the 2015 London Triathlon.
Jabra: Looking to business and sport customers
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
Ironman teams up with Life Time Fitness
US health centre operator Life Time Fitness has signed a wide-ranging partnership with the Ironman triathlon series.
Ironman buoyed by Xterra Boards deal
Inflatable stand up paddleboards brand Xterra Boards has announced a long-term sponsorship agreement with the Ironman triathlon series.
Jabra joins ITU to reach business and retail
Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).
World Triathlon Series makes sound move with Jabra
Audio equipment producer Jabra has agreed to become a global partner of the International Triathlon Union’s (ITU) World Triathlon Series for its 2015 season.
Ironman refreshes with Gatorade partnership
PepsiCo-owned isotonic drinks brand Gatorade has agreed to become a partner of the Ironman triathlon series.
Garmin goes the distance with British Triathlon
GPS technology firm Garmin has agreed a deal to become an official supplier to British Triathlon.
Triathlon goes for local gains to offset global losses
The International Triathlon Union, triathlon’s world governing body, has seen a moderate rise in sponsorship revenue associated with its flagship ITU World Triathlon Series, despite a decline in revenue from its global partnership deals.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.