PowerBar extends with Ironman European Tour

The PowerBar Europe arm of nutrition products company PowerBar has opted to extend its partnership with the Ironman European Tour triathlon series.

The deal will run for three years, from 2015 until 2017.

Under the new agreement, PowerBar will retain its role as the official nutrition partner of the Ironman European Tour and its various events.

PowerBar will also continue to provide its products to athletes taking part in Ironman and Ironman 70.3 races.

PowerBar Europe agreed the extended deal with the Ironman Europe, Middle East and Africa regional governing body.