Skiing

Korean conglomerate Lotte Group has agreed a deal to sponsor a key test event for PyeongChang’s staging of the 2018 winter Olympic and Paralympic Games.

Global payment services company MasterCard has agreed a deal to become a partner of the 2016 Hahnenkamm Races downhill ski event in Kitzbühel, Austria.

Automotive manufacturer Audi has been unveiled as the presenting sponsor of the Vierschanzentournee ski jumping series.

Sports clothing manufacturer Spyder has struck a deal with the US Ski and Snowboard Association to extend its long-term partnership with the US Alpine Ski national team.

German brewery Veltins has agreed a two-year extension to its sponsorship agreement with the Vierschanzentournee, a showpiece ski-jumping series that is also known as the Four Hills Tournament.

Renewable materials firm Stora Enso has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Nordic World Championships in 2017.

Swiss cheese manufacturer Le Gruyère AOP has struck deal to become a main sponsor of the International Ski Federation’s Cross-Country World Cup.

Sportswear manufacturer Peak Performance has agreed a deal to become a sponsor of the Freeride World Tour skiing and snowboarding series.

The German Ski Association (DSV) has agreed a five-year extension to its partnership with Sportfive under which the agency will continue to market sponsorship opportunities for the governing body.

US financial services group EverBank will serve as a national sponsor and official bank of the 2015 Alpine World Ski Championships.

Japanese and Korean food shopping corporation Lotte Group has agreed a long-term deal to become a sponsor of the Korea Ski Association.

The German Ski Association (DSV) has reached a deal to make beer brand Kaltenberg an official partner of the German national ski team.

Swiss energy company BKW has struck a deal to become the new associate sponsor of Swiss Ski, the sport's national governing body in the country.

The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.

Sports supplements company Enervit has reached an agreement to serve as an official sponsor of the Italian Winter Sports Federation (FISI).

Leading sports retailer Intersport has enhanced its partnership with the Vierschanzentournee - also known as the Four Hills Tournament - by becoming the official presenting sponsor of the winter sports showpiece.

German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.

The French Ski Federation has entered into a partnership with domestic tourist company Odalys.