Sportswear manufacturer Peak Performance has agreed a deal to become a sponsor of the Freeride World Tour skiing and snowboarding series.
Under the agreement, the terms of which were not disclosed, Peak Performance will become the official skiwear sponsor of the tour.
Founded in 1996, the tour features a range of skiing and snowboarding events in locations around the world.
Nicolas Warchalowski, chief executive of Peak Performance, said: “Peak Performance makes, and has always made, products aimed for this type of skiing, so now is the time to collaborate with a global sports event that has credibility and that offers great excitement.”