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Sportfive to continue marketing German Ski Association rights

The German Ski Association (DSV) has agreed a five-year extension to its partnership with Sportfive under which the agency will continue to market sponsorship opportunities for the governing body.

The current contract had been due to expire in June 2016, but has now been extended to the end of June 2021.

Sportfive will continue to market all Alpine, cross country and ski jumping World Cup events in Germany, with the exception of the Four Hills Tournament.

“Our goal is to develop the winter sports market in the coming years and together inspire companies and partners to join our skiing and World Cup events as a communication platform,” Walter Vogel, marketing manager at the DSV, said.