Rugby

Irish Pro14 rugby union club Connacht has entered into a kit sponsorship deal with the Bank of Ireland

World Rugby has partnered with sponsorship valuation platform Turnstile to assess commercial packages for upcoming major tournaments

PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand

Welsh Pro14 rugby union club Scarlets has entered into a partnership with Pencnwc Holiday Park, the latest in a slew of brands to sign a shirt sponsorship deal with the Llanelli-based team

Banking group HSBC has renewed its partnership with World Rugby, through which it will retain title sponsorship rights to the World Rugby Sevens Series

Irish Pro14 rugby union club Ulster has signed a long-term extension to its kit partnership with sportswear company Kukri.

English Premiership rugby union team Worcester Warriors has agreed a long-term deal for sportswear company VX3 to become its new official kit partner.

The Cardiff Blues Welsh Pro 14 rugby union club has entered into a partnership with Italian sportswear manufacturer Macron.

Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe

Irish Pro14 rugby union club Leinster has agreed a long-term deal for national electricity and gas supplier Energia to take on naming rights to Donnybrook Stadium.

Japanese print company Toppan Printing has agreed to become an official supplier of the 2019 Rugby World Cup, which will take place in the Asian country.

Australian Beer Company has agreed a deal for its Yenda beer brand to become a partner of Rugby Australia, the country’s governing body for rugby union, as well as the Super Rugby southern hemisphere club competition.

Thai travel retail group King Power has agreed a deal to become the title sponsor of the inaugural Wheelchair Rugby Quad Nations tournament.

South African online sportsbook World Sports Betting has secured a partnership with domestic Super Rugby team the Lions, through which it will become a kit sponsor of the rugby union club.

UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.

UK bookmaker Betfred has struck a deal with England’s Rugby Football League to become the new title sponsor of the Championship and League 1 club competitions.