Rugby League
Wigan Warriors bet on extension with main sponsor
English Super League rugby league team Wigan Warriors has renewed its main sponsorship agreement with bookmaker 188Bet.
Ladbrokes to title sponsor rugby league showpiece
Bookmaker Ladbrokes has been unveiled as the title sponsor of this year’s edition of the Four Nations rugby league tournament, which will be hosted by England.
NRL hails landmark partnership with sportswear brand
Australia’s National Rugby League has entered into a partnership with US sports lifestyle brand ’47.
Sea Eagles sign new main sponsor amid Coco Joy proceedings
Waste and recycling firm United Resource Management has agreed a deal to become the new main sponsor of Australian NRL rugby league club the Manly Warringah Sea Eagles.
Canberra Raiders brew new shirt sponsor
Australian NRL rugby league team Canberra Raiders has agreed a shirt sponsorship deal with Dare Iced Coffee.
NRL’s Raiders dial up Huawei extension
Chinese telecommunications company Huawei has renewed its major sponsorship deal with Australian NRL rugby league club the Canberra Raiders.
Melbourne Storm enhances Tigerair deal
Tigerair Australia, the official airline partner of Melbourne Storm, has expanded its partnership with the NRL rugby league club to include front-of-shirt sponsorship.
Downer extends backing of NRL’s Auckland Nines
Engineering and infrastructure group Downer has extended a title sponsorship agreement with the Australian National Rugby League’s Auckland Nines event in New Zealand.
Kingstone Press expands rugby league portfolio with England deal
Cider manufacturer Kingstone Press has reached an agreement with England Rugby League to become a principal partner of the country’s national rugby league team.
Manly Sea Eagles in dispute with main sponsor
Australian NRL rugby league club the Manly Warringah Sea Eagles has today (Tuesday) confirmed that it is “managing” an ongoing dispute with its major sponsor, food and beverages company Coco Joy.
Infinity switches NRL allegiance to Cronulla
The Cronulla Sharks Australian National Rugby League club has struck a sponsorship deal with financial services company Infinity Group Australia.
NRL agrees expanded Sportsbet deal
Online bookmaker Sportsbet has extended its partnership with Australia’s National Rugby League.
University takes on naming rights to home ground of NRL’s Dragons
The University of Wollongong has expanded its partnership with the St George Illawarra Dragons, under which it will take on naming rights to one of the Australian NRL rugby league club’s home stadia.
Bundaberg elects to re-engage with NRL
Diageo-owned drinks brand Bundaberg Rum has signed a sponsorship deal with Australia’s National Rugby League.
NZRL secures extension with kit partner
Sportswear manufacturer BLK has signed a four-year extension to its partnership with the New Zealand Rugby League governing body.
Holden extends State of Origin title sponsorship
Australian car company Holden has extended its title sponsorship of the country’s State of Origin annual rugby league series.
UK rugby league deals cover the six-figure field
Although the two biggest rugby league sponsorship properties in England – title sponsor of the English Super League, the top-tier club league, and title sponsor of the Challenge Cup, the leading club cup competition – have ambitions towards £1m (€1.3m/$1.4m) annual valuations, all central English Super League sponsorship deals are worth six-figures in pounds sterling per year.
Southern Cross unveiled as Sharks’ stadium partner
Security, cleaning and facility services provider Southern Cross has signed up as the new stadium naming rights partner for the Cronulla Sharks Australian National Rugby League club.