Rugby League

UK bookmaker Betfred has renewed its title sponsorship of rugby league’s Championship and League 1 competitions.

English Super League rugby league club Hull Kingston Rovers has agreed a three-year stadium naming rights partnership with Hull College which will also incorporate a “bespoke” educational element.

UK bookmaker Betfred has been announced as the first title partner of rugby league’s Women’s Super League (WSL), adding to its sponsorship of the men’s competition. T

Danish sportswear company Hummel has expanded its presence in rugby league by agreeing a four-year deal to become the new kit partner of reigning Super League champion Wigan Warriors

Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn

Online trade vetting and monitoring platform Checkatrade has agreed a new partnership with the Rugby Football League to sponsor its Challenge Cup competition

Australia's NRL rugby league competition has extended its partnership with telco Telstra to cover the women’s game in the country.

Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…

UK bookmaker Betfred has renewed its title sponsorship of the Super League rugby league competition. The new deal will run until the end of the 2021 season

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

Official NRL spirits sponsor Bundaberg Rum leveraged its rights through the 2019 Finals Series with a responsible drinking campaign called ‘Stay in the Game’.

During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.

UK bookmaker Coral will pay just over £500,000 ($646,000/€571,000) per season as the new title sponsor of the rugby league Challenge Cup.

The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.

The Manly Warringah Sea Eagles NRL rugby league team has signed a shirt sponsorship deal with Aspen Pharmacare Australia

Australian NRL rugby league team Cronulla-Sutherland Sharks has agreed a wide-ranging sponsorship deal with online bookmaker PointsBet

Australian NRL rugby league club the North Queensland Cowboys has agreed a two-season shirt sponsorship deal with Vantage BMS, a local company that offers technological solutions to agriculture customers,…

Apparel brand Canterbury has signed up as the new title sponsor of the New South Wales Rugby League’s premier rugby league competition in Australia.

Building materials company Sherwin Williams has stepped up its backing of rugby league through a new partnership with the Rugby Football League

Retail pharmacy chain Chemist Warehouse has extended its partnership with Australia’s National Rugby League.

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

English rugby league club Leeds Rhinos have claimed a first through a kit sponsorship deal with Turkish coach manufacturer Temsa, while auto engineer and vehicle safety system specialist SM UK has also…

The Rugby Football League has today (Monday) agreed a historic commercial partnership with Coral which will see the bookmaker become title sponsor of both the men’s and women’s Challenge Cups in a two…

Batchelors Peas, a brand of food products manufacturer Princes, has extended its sponsorship of the English Super League and Rugby Football League

English Super League club St. Helens has agreed a three-season sponsorship deal with Elcons Employment Law Consultants

Australian NRL rugby league club the Sydney Roosters has signed a shirt sponsorship deal with commercial cleaning company Ikon Services Australia

Australian rugby league club, the Canterbury Bulldogs, has sold all branding inventory on its playing kit just three months after leading sponsors quit the club because of the so-called ‘Mad Monday’ sca…

Australian financial services company Bankwest has agreed a seven-year deal to take on naming rights to the under-construction Western Sydney Stadium

English Super League club rugby the Wigan Warriors has signed automotive lubricants manufacturer Prestone as its new Principal Partner

Queensland Rugby League has signed Auswide Bank as a new jersey partner in a three-year deal

Australian NRL rugby league club the Parramatta Eels has unveiled EK Recruitment as a Premier Partner for the 2019 Premiership season

The Gold Coast Titans have signed online sports betting operator Neds as its new Principal Partner amid a wealth of sponsorship activity at the NRL rugby league club

English Super League rugby league club Warrington Wolves has entered into a two-year partnership with Irish sportswear manufacturer O’Neills.

A New Zealand rugby league club is pioneering a new partnership model whereby sponsors pay more for each time the team wins

Australian NRL rugby league club the Canterbury-Bankstown Bulldogs have signed Ultimate Security Australia as their new back-of-jersey sponsor, after two other partners ended their agreements amid the…

Papua New Guinea-based corned beef producer Ox & Palm has agreed a deal to title sponsor the National Rugby League’s Pacific Test Invitational match.

Romanian car manufacturer Dacia has agreed a deal to become the principal partner of England Rugby League.