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Electric Ireland returns to energise OCI’s Rio 2016 preparations

Energy supplier Electric Ireland has agreed a deal to return as a sponsor of the Olympic Council of Ireland ahead of the 2016 Olympic Games.

After backing Team Ireland for the 2012 Olympics in London, Electric Ireland will also play a similar role in aiding the preparation of the country’s athletes for next year’s summer Games in Rio de Janeiro.

Pat O’Doherty, chief executive of Electric Ireland’s parent company ESB, said: “The Electric Ireland brand is just over four years old and we are proud that we have achieved universal awareness and strong affinity towards our brand given intense competition in the energy supply market.

“Our sponsorship of Team Ireland for the London 2012 Olympic Games was instrumental in establishing Electric Ireland as a progressive, competitive brand. We are confident that we can build on this success by showcasing the determination of Team Ireland for 2016 through our Smarter Living Sponsorship Programme.”

Electric Ireland’s new sponsorship campaign will seek to demonstrate the value of smarter living to its customers, staff and general public, by profiling the lifestyles and technological innovations that Olympic hopefuls choose for health, fitness, performance and energy. The programme will start in early 2016.