Multi-sport
Toto secures Tokyo 2020 Games partnership
Bathroom and kitchen fixtures provider Toto has signed up as an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Gold Coast 2018 claims world-first partnership with MinterEllison
The Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) has agreed a three-year deal with leading Australian law firm MinterEllison in what it claims is a world-first partnership for a major sporting event.
Organisers mine major partnership for 2019 winter Universiade
Norilsk Nickel Mining and Metallurgical Company (MMC Norilsk Nickel) has signed on as a general partner of the 2019 winter Universiade multi-sport event.
Fisu teams up with Oteko
The International University Sports Federation (Fisu) has entered into a partnership with Russian transportation firm the United Transport and Forwarding Company (Oteko).
Paris 2024 adds two more bid partners
The organising committee behind Paris’s bid to host the 2024 Olympic Games has entered into partnerships with financial services company BNP Paribas and postal service firm La Poste.
NZ Olympic Committee moves in with new partner
Real estate company Barfoot & Thompson has been named an official partner of the New Zealand Olympic Committee.
Paris 2024 bolsters financial standing with new sponsor deals
The organising committee behind Paris’s bid to host the 2024 Olympic Games has agreed sponsorship deals with four major French companies.
Commonwealth Games England seeks first-ever presenting partner, appoints agency
Commonwealth Games England is seeking a presenting partner for the first time in its 85-year history, while the body has also teamed up with consultancy firm Female Sports Group to support its commercial operations.
Rio 2016 teams up with car rental firm
Brazilian company Localiza has been named the official car rental partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro.
AOC spreads Olympic message with APN Outdoor
Outdoor media provider APN Outdoor has been named an official team partner of the Australian Olympic Committee (AOC).
Tokyo 2020 prints partnerships with Japanese newspapers
Four of Japan’s leading national newspapers have been named official partners of the 2020 summer Olympic and Paralympic Games in the country’s capital of Tokyo.
FDJ becomes first Paris 2024 bid sponsor, extends cycling deal
French gaming operator Francaise des Jeux (FDJ) has signed up as the first official sponsor of Paris’ bid to host the 2024 Olympic Games and extended a partnership with a French WorldTour cycling team.
University of Illinois extends Nike deal
The athletics department of the University of Illinois and global sportswear giant Nike have agreed to a 10-year extension of their long-running partnership.
UK Sport checks in with IHG
National high performance sports agency UK Sport has entered into a multi-year partnership with the InterContinental Hotels Group.
USOC milks new partnership ahead of Rio 2016
The United States Olympic Committee has entered into a five-year partnership with the country’s Milk Processor Education Program (MilkPEP).
Ohio State pens record Nike extension
Ohio State University has agreed to a lucrative long-term extension of its partnership with US sportswear giant Nike.
Yale becomes first Ivy League signing for Under Armour
US sportswear manufacturer Under Armour has secured a multi-year partnership with Yale University’s Bulldogs intercollegiate sports teams.