Car manufacturer Nissan has struck a landmark agreement to become an official sponsor of 100 college and university athletics departments across the US and a ‘proud supporter’ of various championships operated by the country’s National Collegiate Athletic Association.
Organisers of the upcoming ASEAN Para Games in Singapore have agreed a partnership with automotive group Cycle & Carriage.
The International University Sports Federation (FISU) has entered into a partnership with flooring manufacturer Gerflor.
The University of Texas is set to extend its partnership with US sportswear giant Nike with a groundbreaking new deal.
The Invictus Games multi-sport event has extended its partnership with British automotive company Jaguar Land Rover.
The Jordan Olympic Committee (JOC) has signed its first ever annual partnership deal with ‘backaldrin The Kornspitz Company’, a producer of bakery ingredients.
Energy supplier Electric Ireland has agreed a deal to return as a sponsor of the Olympic Council of Ireland ahead of the 2016 Olympic Games.
The organising committee for the 2020 Olympic Games in Tokyo, Japan has confirmed security services companies SECOM and ALSOK as new official partners.
Dairy producer Meiji has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic Games.
The United States Olympic Committee has agreed a five-year partnership with confectionery group Hershey.
Sportswear company Under Armour has signed a long-term partnership with the University of Wisconsin-Madison’s Badgers intercollegiate sports teams.
Australian education establishment Griffith University has agreed a value-in-kind deal to become a major sponsor of the 2018 Commonwealth Games multi-sport event, which will take place in the Gold Coast region of the country.
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has agreed a partnership with South Korean conglomerate SK Group.
Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.
Sportswear company Nike has extended a partnership with the Ole Miss Rebels, the sports team of the University of Mississippi in the US.