Multi-Sport

The Australian Olympic Committee has entered into a partnership with the country’s division of media conglomerate News Corporation.

The organising committee for the 2020 Olympic Games in Tokyo has named Japanese building materials manufacturer Lixil as its latest gold partner – the highest domestic tier of the body’s sponsorship programme.

German supermarket chain Edeka Group has agreed a deal to become the first partner of Hamburg’s bid to host the 2024 summer Olympic Games.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a partnership with South Korean ticketing services company Interpark Corporation.

The athletics department of Louisiana Tech University has agreed a partnership with German sportswear giant Adidas, bringing to an end its association with rival brand Nike.

The Singapore National Olympic Council has entered into a partnership with health club group Fitness First.

The German Olympic Sports Confederation (DOSB) has agreed a new partnership with the Krombacher brewery that is set to extend through to the 2020 summer Olympic Games in Tokyo, Japan.

The International University Sports Federation (FISU) has entered into a global partnership with Taishan Sports Industry Group.

Car manufacturer Nissan has struck a landmark agreement to become an official sponsor of 100 college and university athletics departments across the US and a ‘proud supporter’ of various championships operated by the country’s National Collegiate Athletic Association.

German sportswear giant Adidas has agreed a 10-year partnership with East Carolina University’s department of athletics.

Organisers of the upcoming ASEAN Para Games in Singapore have agreed a partnership with automotive group Cycle & Carriage.

The International University Sports Federation (FISU) has entered into a partnership with flooring manufacturer Gerflor.

The University of Texas is set to extend its partnership with US sportswear giant Nike with a groundbreaking new deal.

The Invictus Games multi-sport event has extended its partnership with British automotive company Jaguar Land Rover.

The Jordan Olympic Committee (JOC) has signed its first ever annual partnership deal with ‘backaldrin The Kornspitz Company’, a producer of bakery ingredients.

Energy supplier Electric Ireland has agreed a deal to return as a sponsor of the Olympic Council of Ireland ahead of the 2016 Olympic Games.

The organising committee for the 2020 Olympic Games in Tokyo, Japan has confirmed security services companies SECOM and ALSOK as new official partners.