Multi-sport

Ticketek Australia has been unveiled as the official ticketing provider for the Gold Coast 2018 Commonwealth Games multi-sport event in Australia.

US sportswear provider Under Armour has entered into a multi-year partnership with the Coastal Carolina University.

Kinesiology tape market leader KT Tape is looking to use the 2016 Summer Olympic Games in Rio as a platform to sustain its dominance of the US market, Greg Venner, Chief Executive of KT Tape, told Sports Sponsorship Insider.

The Paris 2024 bid for the Olympic and Paralympic Games has surpassed the €20m ($23m) mark for sponsorship revenue by unveiling three new partnerships.

Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.

Paris 2024 has entered into a strategic partnership with the French division of the World Wide Fund for Nature which aims to boost the sustainability goals of its bid for the Olympic and Paralympic Games.

Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.

US sportswear giant Nike has extended its partnership with the University of Central Florida’s athletics programme.

Sleep solutions company Airweave has been named an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with internet services company Naver Corporation.

US sportswear manufacturer Under Armour has entered into a 10-year partnership with the University of California, Berkeley.

Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.

Norilsk Nickel Mining and Metallurgical Company (MMC Norilsk Nickel) has built on its ties to youth sport by entering into a partnership with the International University Sports Federation (Fisu).

UK technology company Sage has agreed a deal to sponsor the 2016 Invictus Games multi-sport event for wounded servicemen and women, and has also entered into a multi-year partnership with the Invictus Games Foundation.

The United States Olympic Committee has signed a multi-year extension to its partnership with DeVry Education Group, a global provider of educational services.

Japanese condiments and food ingredients producer Kikkoman has signed up as the latest partner of the Tokyo 2020 summer Olympic Games.