Multi-sport
UCLA pens record-breaking deal with Under Armour
US sportswear provider Under Armour has entered into a long-term footwear and apparel partnership with the University of California, Los Angeles (UCLA) in a deal that marks the largest college sports sponsorship agreement of all time.
Gold Coast 2018 logs on with Atos
French IT services company Atos has been named an official supporter of the 2018 Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
NCAA drives away with partner extension
Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, has extended its partnership with the National Collegiate Athletics Association.
Gold Coast 2018 reveals Ticketek as ticketing partner
Ticketek Australia has been unveiled as the official ticketing provider for the Gold Coast 2018 Commonwealth Games multi-sport event in Australia.
Under Armour signs latest college partner
US sportswear provider Under Armour has entered into a multi-year partnership with the Coastal Carolina University.
KT Tape: Education through activation
Kinesiology tape market leader KT Tape is looking to use the 2016 Summer Olympic Games in Rio as a platform to sustain its dominance of the US market, Greg Venner, Chief Executive of KT Tape, told Sports Sponsorship Insider.
Orange and Vivendi among latest Paris 2024 partners
The Paris 2024 bid for the Olympic and Paralympic Games has surpassed the €20m ($23m) mark for sponsorship revenue by unveiling three new partnerships.
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
Paris 2024 aids sustainability drive with WWF partnership
Paris 2024 has entered into a strategic partnership with the French division of the World Wide Fund for Nature which aims to boost the sustainability goals of its bid for the Olympic and Paralympic Games.
Strongbow drinks to Team GB partnership
Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.
University of Central Florida extends Nike deal
US sportswear giant Nike has extended its partnership with the University of Central Florida’s athletics programme.
Tokyo 2020 rests easy with new partner
Sleep solutions company Airweave has been named an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.
PyeongChang 2018 logs on with new partner
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with internet services company Naver Corporation.
Under Armour replaces Nike as UC Berkeley partner
US sportswear manufacturer Under Armour has entered into a 10-year partnership with the University of California, Berkeley.
IOA secures main sponsor, apparel partner for Rio 2016
Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.
Fisu mines rich seam with new partnership
Norilsk Nickel Mining and Metallurgical Company (MMC Norilsk Nickel) has built on its ties to youth sport by entering into a partnership with the International University Sports Federation (Fisu).
Sage teams up with Invictus Games
UK technology company Sage has agreed a deal to sponsor the 2016 Invictus Games multi-sport event for wounded servicemen and women, and has also entered into a multi-year partnership with the Invictus Games Foundation.
USOC enrols DeVry Group to long-term extension
The United States Olympic Committee has signed a multi-year extension to its partnership with DeVry Education Group, a global provider of educational services.