The International Paralympic Committee is looking to double its number of global sponsors from five to ten in the rights cycle covering Rio 2016 as it cashes in on the success of London 2012.

Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.

Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.

Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.

The Asian Paralympic Committee has struck a deal with the Asia-Pacific Broadcasting Union to help enhance the television coverage of Asian Paralympic events.

It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.

Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.

French-owned EDF Energy renewed its sponsorship of the British Paralympic Association (BPA) for the next four-year Olympic cycle, 2013-2016

THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more

Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…

IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…

OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30

LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…

THE MAN WHO helped create The Olympic Partner (TOP) programme has told Sports Sponsorship Insider that “the most successful international marketing programme ever created” is on borrowed time if the rev…

US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool

IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall