Multi-sport
VNPT becomes seventh SEA Games top-tier sponsor
Vietnamese telecoms operator Vietnam Posts and Telecommunications Group (VNPT) has been unveiled as the seventh top-tier sponsor of the forthcoming Southeast Asian Games in the Vietnamese city of Hanoi
Le Coq Sportif signs as official supplier to Argentine NOC
French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games
Sparkassen-Finanzgruppe named sponsor of Munich’s European Championships
German financial services group Sparkassen-Finanzgruppe has been signed up as a sponsor of the 2022 European Championships in Munich
OnePlan to deliver Paris 2024 virtual mapping under official supporter deal
Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Enedis joins Paris 2024 domestic portfolio as Official Supporter
French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…
Paris 2024 the latest sponsorship move for Salesforce
The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
BMW Group sponsors Munich-based European Championships
The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany
Birmingham 2022 ‘likely to exceed’ ticketing target but miss sponsorship goal, says CEO Reid
The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.
Permanent TSB titles Irish Olympic and Para teams; Salesforce sponsors ParalympicsGB
Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Ironman World Championships title rights switch to Intermountain Healthcare
Ironman Group has signed an agreement to make Intermountain Healthcare the title sponsor of its delayed 2021 World Championship event
Xiangfeng Fruit Company becomes latest Hangzhou 2022 sponsor
Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year
Sportfive to support Special Olympics World Games sponsorship sales
The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…
Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Dreams extends TeamGB and ParalympicsGB backing ahead of winter games
Team GB and ParalympicsGB have extended the sponsorship contract of mattress retailer Dreams ahead of the Beijing 2022 Winter Olympic and Paralympic Winter Games
Hangzhou 2022 snaps up Canon sponsorship
Japanese camera manufacturer Canon has been announced as a sponsor of the 2022 Asian Games, which are due to take place later this year in the Chinese city of Hangzhou
Naomi Osaka named highest-paid female athlete in the world
Naomi Osaka was the highest-paid female athlete in the world in 2021, according to Forbes business magazine.
The Japanese tennis star made $57