Motorsport
IndyCar title deal to be finalised by February, says Miles
IndyCar chief executive Mark Miles believes the American motor racing series will announce a new title sponsor before pre-season tests in February.
Red Bull Racing renews Tag Heuer deal
Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing
Formula E toasts Moët & Chandon partnership
Electric car-racing championship Formula E has agreed a partnership with French winery Moët & Chandon.
PKN ORLEN follows Kubica to Williams Formula One
The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN
IndyCar agrees multi-year deal with Speedway
Convenience store chain Speedway has agreed a multi-year deal with US motor-racing series IndyCar
McLaren partners up with OnePlus
Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus
CBMM signs third race title partnership with Formula E
Brazilian mining firm CBMM has signed its third race title partnership with the FIA Formula E Championship
Kwik Fit takes on title sponsorship of BTCC
Automotive servicing and repair company Kwik Fit has agreed a deal to become the title sponsor of the British Touring Car Championship for the 2019 season
Pirelli renews Formula One supplier deal to 2023
Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship
PKN Orlen joins Kubica at Williams
Polish petrochemicals company PKN Orlen has announced its intention to back Robert Kubica’s return to motorsport’s elite after agreeing a partnership with Formula One motor-racing team Williams.
Rolex extends backing of Australian Grand Prix
Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series
Champagne Carbon keeps pouring at Formula One
Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.
Porsche Motorsport smartens up with Hugo Boss
German automotive marque Porsche has agreed a multi-year partnership with fashion company Hugo Boss encompassing its array of motorsport activities
Rich Energy clinches Title Sponsor deal with Haas F1 Team
British energy drink brand Rich Energy has inked a new multi-year deal as Title Sponsor of the Haas Formula One Team
Heineken looks to millennials and Gen-Zs in new Formula E deal
Heineken has invested significantly in a five-year Official Partner deal with Formula E, targeting the sport's growing fan base among millennial and Gen-Z consumers
Coca-Cola to brand McLaren car in F1 first
The Coca-Cola Masterbrand will appear on the livery of the McLaren Formula One team as part of a new agreement between the two organisations for the rest of the season
Dorna gets Petronas on board, money rolls in for MotoE
Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Michelin takes on Atlanta track Naming Rights in brand first
Michelin North America has acquired the naming rights to US racetrack Road Atlanta – the first time that Michelin will have naming rights to a race circuit anywhere in the world.