Ice Hockey
PNC Bank secures multiyear partnership with Dallas Stars, American Airlines Center
PNC Bank has struck a multiyear partnership with the National Hockey League's Dallas Stars and the team's home venue, American Airlines Center
NHL creates leaguewide alternate jersey program
Reverse Retro program seeks to tap into strong fan affinity for throwback designs
Electronic Arts signs multiyear licensing renewal with NHL, UFC
Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.
#Hockeyville 2020 (Canada) – Kraft & the NHL/NHLPA
Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.
Red Wings extend, expand BetMGM partnership
The National Hockey League's Detroit Red Wings have extended and expanded their strategic partnership with online gaming company BetMGM
#Canucks50 Mobile Scavenger Hunt – Tim Hortons & the Vancouver Canucks
To celebrate the start of the Vancouver Canucks’ 50th season in 2019-20, the team linked up with coffee and donut chain Tim Hortons as presenting partner of a pre-season scavenger hunt.
Cream Boston – Tim Hortons & the Toronto Maple Leafs
As the Toronto Maple Leafs took on the Bruins in the 2019 Stanley Cup playoffs, Tim Horton’s launched a local OOH, in-store and social campaign that reversed the name of the brand’s famous Boston Cream donut.
Talkin’ Hockey – Dunkin’ Donuts & the NHL
In January 2020, Dunkin’ Donuts launched a player-fronted campaign around the NHL Winter Classic to promote its Cold Brew Coffee.
Hockey Tape (Shot on iPhone) – Apple & the NHL
Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.
Columbus Blue Jackets, Jet’s Pizza strike five-year partnership
The Columbus Blue Jackets have struck a five-year partnership with pizza chain Jet's Pizza, which has been designated the official pizza provider of the National Hockey League team.
Columbus Blue Jackets strike multiyear partnership with Truly Hard Seltzer
The Columbus Blue Jackets have struck a multiyear partnership with Truly Hard Seltzer, which designates the brand, owned by the Boston Beer Co
Northwell Health strikes 10-year partnership with Islanders, UBS Arena
New York healthcare provider Northwell Health has struck a 10-year founding sponsorship deal with the New York Islanders and the National Hockey League team's new venue UBS Arena.
NWHL names K1 Sportswear its exclusive jersey supplier
The National Women’s Hockey League has named Minnesota-based ice hockey uniform manufacturer K1 Sportswear as the league's exclusive jersey supplier in a three-year partnership.
Verizon named official 5G partner of NHL
Global telecommunications company Verizon has signed a multiyear, multi-faceted partnership with the National Hockey League, which has a focus on 5G cellular network connectivity.
Penguins partner with Rivers Casino Pittsburgh, BetRivers.com
The Pittsburgh Penguins have announced that Rivers Casino Pittsburgh and Rush Street Interactive's online gaming brand BetRivers.c
Seattle Kraken secures Premera Blue Cross partnership, AHL affiliate team delayed
National Hockey League expansion team Seattle Kraken has announced that Premera Blue Cross, a leading health plan in the Pacific Northwest, will become the exclusive health insurance partner of Climate …
CampoBet signs Champions Hockey League sponsorship in Sweden
Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.
Infront signs six-year deal with Italian ice sports federation
The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights