Ice Hockey
NHL opens MRO sponsorship category with Fastenal deal
Company to create supply chain for maintenance, repair, and operations
PitchBook partners with Seattle Kraken, Climate Pledge Arena
Seattle, Washington-based financial data and software company PitchBook has partnered with National Hockey League expansion team Seattle Kraken to become a venue partner and suite-level sponsor of the Climate …
Kraken reaps rewards of successful brand identity unveiling
National Hockey League expansion team Seattle Kraken is reaping the commercial rewards across a series of metrics from its hugely successful brand identity unveiling
Seattle Kraken complete sponsorship deal with Kraken Rum
The National Hockey League's newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor
NHL, Roman strike 2020 Stanley Cup Playoffs partnership
The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.
NHL strikes multiyear Canadian partnership with KitKat
The National Hockey League has struck a multiyear partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada.
NHL strikes multiyear North American partnership with Little Caesars
The National Hockey League has announced a multiyear North American partnership with pizza restaurant chain Little Caesars, which has been designated the official pizza delivery partner of the league
Seattle NHL expansion team unveils Kraken nickname
The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
Islanders strike major arena naming rights deal with UBS
Oak View Group aids in second major naming rights pact in a month
Monkey Knife Fight seals fantasy sports partnership with LA Kings, LA Galaxy
Sports and live entertainment company AEG has signed up North American daily fantasy sports gaming platform Monkey Knife Fight as a sponsor of three of its sports teams in Southern California.
EV Zug extends sponsorship with Bossard to 2023
EV Zug, the top-tier Swiss ice hockey club, has extended a sponsorship agreement with Bossard, the fastener technology and logistics company based in the Swiss town
Penny doubles up in German ice hockey in deals struck with Sportfive and Infront
German discount supermarket chain Penny has entered the sport of ice hockey by signing sponsorship contracts with both the German Ice Hockey League (DEL) and the German Ice Hockey Federation (DEB)
ZSC Lions energised by six-figure sponsorship boost
Swiss ice hockey team the ZSC Lions has signed up the Zurich-based electricity company EWZ as its latest sponsor
Berlin state offers to sponsor city’s sports clubs through Covid-19 crisis
The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic
DEL’s Kölner Haie extend contract with main sponsor RheinEnergie
German Ice Hockey League (DEL) team Kölner Haie have renewed with long-term main sponsor, energy and water supplier RheinEnergie.
Story of Will – Under Armour & the Ice Hockey Association of India
October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.
Infront retains German Ice Hockey Federation business to 2024
The Infront agency has renewed its long-running commercial agreement with the German Ice Hockey Federation (DEB) and will continue to represent the exclusive sponsorship and media rights, along with the…
The Autograph/Tim’s True Story – Tim Hortons & Hockey Canada
Launched to drive awareness of Canadian coffee chain Tim Horton’s enhanced partnership with Hockey Canada, the campaign linked the brand to Canadian legend Wayne Gretzky.