Hockey

Indian manufacturing giant Tata Steel has signed on as an associate sponsor of men’s hockey tournament the 2014 Champions Trophy, which takes place in the city of Bhubaneswar from December 6-14.

Iron ore producer Fortescue Metals Group has agreed a two-year extension to its sponsorship of Australia’s men’s hockey team through 2016.

The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.

Australian IT company Premier Technology Solutions has agreed a two-year deal to become the presenting sponsor of the Australian Hockey League under a wider deal with the Hockey Australia governing body.

Synthetic surfacing supplier Notts Sport has reached an agreement to become England Hockey’s first-ever official facilities partner.

Multi-national law firm DLA Piper is to sponsor the South Africa men’s national hockey team for the duration of the 2014 Men’s Hockey World Cup.

International chemical company BASF has agreed to become a partner of the German Hockey Federation (DHB) until the end of 2020.

Pay-television broadcaster SuperSport, which operates in sub-Saharan Africa, is to sponsor the South Africa men’s national hockey team during the 2014 Men’s Hockey World Cup.

The German Hockey Federation (DHB) has extended its premium partnership with insurance group Ergo for two years until March 2016.

The Kyocera Document Solutions arm of Japanese electronics manufacturer Kyocera has extended its premium partnership with the German Hockey Federation (DHB) to cover this year’s Hockey World Cup.

Hockey apparel and equipment manufacturer Reece Australia has agreed a kit deal with the German Hockey Federation (DHB) covering the next two editions of the summer Olympics.

The Royal Dutch Hockey Association (KNHB) is generating over €4.2m ($5.8m) per year from central sponsors for its 2013 to 2016 commercial cycle as it prepares to host the men’s and women’s Hockey World Cups in May.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Pakistan State Oil has announced a wide-ranging one-year sponsorship agreement with the Pakistan Hockey Federation which will include the launch of a team to take part in the governing body’s competitions.

Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.

The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.