Hockey

Hockey Australia, the governing body of the sport in the country, has agreed a partnership with Curtin University, one of Australia’s leading educational institutions.

Hockey's popularity in India and its history of success on the world stage is behind conglomerate Sahara’s top-paying sponsorship of India’s men’s and women’s national hockey team teams. The n

State-owned energy provider NTPC has been unveiled as an official partner of the 2015 Hockey World League Final in Raipur, India.

Hockey India, the body that governs the sport in the country, has named Coal India Limited and its subsidiary company South Eastern Coalfields as official partners of the upcoming men’s Hockey World League Final event, which begins next month.

Motorcycle manufacturer Hero has been unveiled as the title sponsor of the 2015 Hockey World Cup League final in Raipur, India.

Dutch financial services company Rabobank has signed up as a partner of the 2015 EuroHockey Championships in a deal that furthers its backing of the sport

The International Hockey Federation (FIH) has signed a two-year extension to its preferred supplier agreement with lighting technology company Musco Lighting.

Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The  tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.

England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.

German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.

Professional services company EY has agreed a deal to become title sponsor of the new Irish Hockey League domestic club competition.

Singapore-based project management and consultancy company The Project Group has agreed to become a major partner of Australia’s men’s and women’s national hockey teams.

Online gambling operator Unibet has signed up as the title sponsor of the 2015 EuroHockey Championships.

Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.

The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.

Crude oil producer Cairn India has signed up as a sponsor of the 2014 Champions Trophy men’s hockey tournament.