Golf

Golf
Sponsorship & Marketing

Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…
Golf
Sponsorship & Marketing

Japanese multinational electronics company Epson has struck a five-year deal to secure the naming rights to the Ladies Professional Golf Association's developmental tour through 2026
Golf

In response to the 2020 US Open being played without any fans due to Covid-19, USGA partner Deloitte built an AR app enabling golf fans to experience all 18 holes in near real-time 3D.
Golf
Sponsorship & Marketing

American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has expanded its reach within women's golf by striking a multiyear partnership with the Ladies Professional Golf Association and …
Golf
Sponsorship & Marketing

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Golf
Events

Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Golf
Sponsorship & Marketing

The PGA of Australia has announced a new five-year sponsorship deal with Coca-Cola Europacific Partners (CCEP), continuing its 13-year association with the beverage group
Golf
Sponsorship & Marketing

Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome
Golf
Sponsorship & Marketing

Japanese non-profit organisation, the International Sports Promotion Society (ISPS Handa), has renewed as naming rights sponsor of the ISPS Handa PGA Tour of Australasia until the end of 2023
Golf
Sponsorship & Marketing

The DP World Tour, the recently-renamed European golf tour, has agreed a multi-year sponsorship renewal with luxury sunglasses and eyewear brand Maui Jim
Golf
Sponsorship & Marketing

Australian-owned betting operator CrossBet has signed a multi-year wagering sponsorship with the PGA of Australia
Golf
Sponsorship & Marketing

The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Golf
Sponsorship & Marketing

Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.
Golf
Sponsorship & Marketing

Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
Golf

In April 2021, the European Tour paired up with lead partner Callaway and professional golfer Marcus Armitage for a world record attempt at ‘The Farthest Shot in Golf in a Moving Car’.
Golf
Sponsorship & Marketing

The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
Golf
Sponsorship & Marketing

Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season