The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
DP World will pay more than $40m per year over 10 years, from 2022 to 2031, as title sponsor of both the European Tour – to be called the DP World Tour – and the season-ending DP World Tour Championship in Dubai, according to industry sources unattached to the negotiations.
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