EXCLUSIVE: 160over90 secures DP World agency of record role

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The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards.

The cultural marketing agency, owned by sports and entertainment group Endeavor, says it is supporting DP World to develop and establish “a centre of excellence” as it relates to partnerships strategy, campaigns, activations, branding, messaging and communications.

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