Golf
Mercedes‑Benz extends as Open sponsor
Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal.
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Nikon extends Open sponsorship and tees off Women’s Open deal
Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open
Mastercard pauses Poulter, McDowell endorsement deals
American multinational financial services corporation Mastercard has paused its partnerships with European golfers Ian Poulter and Graeme McDowell following their move to the Saudi-backed LIV Golf series
NTT Data renews as top-tier Open Championship sponsor, backs Women’s Open
Japanese IT services provider NTT Data has agreed a multi-year extension to its sponsorship of golf major The Open, while also announcing a new partnership with the Women’s Open.
KPMG acquires title rights to Women’s Irish Open
Professional services network KPMG has become the title sponsor of golf’s Women’s Irish Open.
Oceantee to provide sustainable products for DP World Tour
The DP World Tour has agreed a three-year sponsorship deal with sustainability-focused golf brand Oceantee
Kaulig replaces Bridgestone as PGA Tour Champions event title sponsor
Kaulig Companies has signed a four-year deal as the new title sponsor of the PGA Tour Champions event at Firestone Country Club starting in 2023
Rocket Mortgage drops DeChambeau due to LIV Golf move
PGA Tour tournament sponsor cuts ties with prominent golfer
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Taiwan returns to Asian Tour circuit
The Asian Tour has announced the return of its golf tournaments in Chinese Taipei following a three-year hiatus due to the Covid-19 pandemic
Westwood dropped by UPS over LIV Golf association
English golfer Lee Westwood has been dropped by long-time sponsor American multinational courier and logistics company UPS amid his request for a waiver to compete in the Saudi Arabia-backed LIV Golf Invitational…
‘The Match’ boosts global reach with international simulcasts
Event marks unique collaboration between Turner Sports, international partners
Investec adds men’s SA Open title rights to investment in golf
Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Hilton extends DP World Tour ties, adds Ryder Cup
Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Dream Finders Homes joins PGA Tour roster
Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.
LIV Golf partners with QuintEvents for ticketing, hospitality efforts
The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Shane Lowry agrees Wayflyer deal ahead of 2022 Masters
Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer
European Tour adds Five9 to growing list of technology-led sponsors
US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.