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European Tour adds Five9 to growing list of technology-led sponsors

Image: European Tour

US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.

Designated as the tour’s ‘Official Customer Contact Centre Software Partner’, Five9 will create AI-driven virtual assistant technology for use by European Tour players, partners and fans. The service, which features ‘chat bot’ technology, aims to streamline the organisation’s communication and logistics, whilst providing round-the-clock support.

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