Golf
Reno-Tahoe Open ends wait for title sponsor
California-based cloud-connected security and storage solutions company Barracuda Networks has agreed a four-year deal to become the title sponsor of the Reno-Tahoe Open PGA Tour golf event.
Women’s British Open tees off with POSI+IV
Energy drinks brand POSI+IV has agreed a sponsorship deal with organisers of the Women’s British Open for the 2014 edition of the golf tournament, which commences today at Royal Birkdale in Southport, England.
LPGA signs up title sponsor for Taiwan event
Taiwanese financial holding company Fubon Financial Holding has agreed a deal to become the title sponsor of the Ladies Professional Golf Association’s 2014 Taiwan Championship.
Hong Kong Golf Association snaps up apparel partner
Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.
Fortune tees off with PGA Tour
Golf’s PGA Tour has entered into a partnership with business media brand Fortune that will run through 2016.
Swinging Skirts lines up behind LPGA’s International Crown
Taiwanese non-profit golf organisation Swinging Skirts has signed up as the fifth global partner for the Ladies Professional Golf Association’s new International Crown tournament.
BMW renewal lifts European Tour revenues
German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.
KPMG invests in new look Women’s PGA Championship
Professional services group KPMG has agreed a five-year deal, from 2015 to 2019, to title sponsor the Women’s PGA Championship, the first women’s golf major to be organised as a joint venture between the LPGA and the PGA of America.
Acura tees off Tiger Woods Foundation partnership
Acura, the luxury car division of Japanese automotive company Honda, has agreed a deal to become the official vehicle of the Tiger Woods Foundation and its associated golf tournaments.
PGA of Australia tops up Coca-Cola Amatil partnership
The PGA of Australia golf organisation has agreed a five-year extension to its partnership with the Coca-Cola Amatil beverage group.
Omega continues to keep watch over Dubai golf showpieces
Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.
Lyoness Open teams up again with green partner
Environmental organisation the Greenfinity Foundation has been recruited as a presenting sponsor of the Lyoness Open tournament on golf’s European Tour.
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
KPMG takes title sponsorship of new-look Women’s PGA Championship
Professional services firm KPMG will serve as title sponsor of the Women’s PGA Championship after entering into an agreement with the Ladies Professional Golf Association and PGA of America.
European Tour and FootJoy step up partnership
Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.
BMW extends naming rights to leading PGA Tour event
German automotive firm BMW has agreed a five-year deal with the PGA Tour and Western Golf Association to extend its title sponsorship of FedExCup Playoff event the BMW Championship through to 2019.
Dubal extends sponsorship of Dubai golf tournaments
Dubai Aluminium (Dubal), a subsidiary of Emirates Global Aluminium, has extended its sponsorship of the Dubai Desert Classic European Tour event and Dubai Ladies Masters Ladies European Tour competition until 2017.
Renewed MCB deal keeps European Senior Tour finale in Mauritius
Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.