Golf

Golf’s PGA Tour has entered into a partnership with business media brand Fortune that will run through 2016.

Taiwanese non-profit golf organisation Swinging Skirts has signed up as the fifth global partner for the Ladies Professional Golf Association’s new International Crown tournament.

German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.

Professional services group KPMG has agreed a five-year deal, from 2015 to 2019, to title sponsor the Women’s PGA Championship, the first women’s golf major to be organised as a joint venture between the LPGA and the PGA of America.

Acura, the luxury car division of Japanese automotive company Honda, has agreed a deal to become the official vehicle of the Tiger Woods Foundation and its associated golf tournaments.

The PGA of Australia golf organisation has agreed a five-year extension to its partnership with the Coca-Cola Amatil beverage group.

Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.

Environmental organisation the Greenfinity Foundation has been recruited as a presenting sponsor of the Lyoness Open tournament on golf’s European Tour.

The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.

Professional services firm KPMG will serve as title sponsor of the Women’s PGA Championship after entering into an agreement with the Ladies Professional Golf Association and PGA of America.

Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.

German automotive firm BMW has agreed a five-year deal with the PGA Tour and Western Golf Association to extend its title sponsorship of FedExCup Playoff event the BMW Championship through to 2019.

Dubai Aluminium (Dubal), a subsidiary of Emirates Global Aluminium, has extended its sponsorship of the Dubai Desert Classic European Tour event and Dubai Ladies Masters Ladies European Tour competition until 2017.

Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.

Portland-based healthcare organisation Cambia Health Solutions has agreed to become the presenting sponsor of the Portland Classic in a deal that will return the Ladies Professional Golf Association event to its traditional name.

German automotive manufacturer BMW has sealed a four year extension to its partnership with golf’s European Tour running until the end of the 2018 season.