Golf
Irish Open bags Dubai Duty Free as title sponsor
Airport retailer Dubai Duty Free has agreed a title sponsorship deal with the Irish Open European Tour golf tournament.
DraftKings enters golf sponsorship with tournament deals
US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.
Dell connects with WGC Match Play ahead of Austin move
US computer technology company Dell has signed a four-year title sponsorship deal for the World Golf Championships-Match Play event.
PGA Tour waves through 20-year Charles Schwab deal
Financial services company Charles Schwab signed this month as the Official Investment Firm of the PGA Tour and the Champions Tour for 20 years.
Volunteers of America strengthens ties with LPGA event
The Ladies Professional Golf Association has announced that non-profit organisation Volunteers of America will step up to serve as the title sponsor for the tour’s stop in North Texas.
Bridgestone drives on with America’s Cup Golf
Japanese tyre manufacturer Bridgestone has extended its title sponsorship of the America’s Cup Golf to take in the second edition of the national team tournament.
Travis Perkins builds on European Senior Tour partnership
Builders’ merchants Travis Perkins have extended their title sponsorship of European Senior Tour golf event the Travis Perkins Masters.
Jumeirah enhances European Tour ties with global partnership
Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.
Fenix Golf: Asian Tour association accelerates growth
Golf apparel brand Fenix Golf is using sponsorship to increase its brand image and support its efforts to expand into China and India.
Allianz formalises partnership with German Golf Association
German financial services company Allianz has reached an agreement to become an official partner of the German Golf Association (DGV).
National Car Rental drives on with PGA of America
US car hire company National Car Rental has secured a five-year extension, from 2015 to 2019, to its commercial agreement with golf’s PGA of America.
Charles Schwab renews PGA Tour partnership with record deal
Financial services company Charles Schwab has renewed a long-running partnership with golf’s PGA Tour by striking a record 20-year deal.
Commercial Bank invests in Qatar Masters renewal
Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.
PGA Tour extends ties with Hawaii tourism body
Golf’s PGA Tour has announced a four-year extension to its marketing partnership with the Hawaii Tourism Authority.
Asian Tour tees up Fenix Golf partnership
Golf’s Asian Tour has reached an agreement to make Fenix Golf its official apparel supplier.
All Nippon Airways keeps LPGA Major in play
A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.
European Tour links up with Hilton
Golf’s European Tour has struck a global partnership agreement with Hilton Worldwide, the largest hospitality company in the world.
Ladies European Tour signs long-term Omega deal
Watchmaker Omega has signed a 10-year partnership with golf’s Ladies European Tour.