Golf

The Ministry of Culture and Tourism for Turkey is increasingly looking for sponsorship properties with opportunities to produce and showcase video content as its target demographic continues to broaden.

Event rental and services provider Classic Party Rentals has secured a six-year partnership with golf organisation the PGA of America.

Human capital solutions company CareerBuilder has agreed to become the long-term title sponsor of the PGA Tour’s Bob Hope Classic Pro-Am event, along with entering into a wider relationship with the US golf organisation.

Optum, a division of US health insurance provider UnitedHealthcare, has become a partner of PGA Tour golf event the Players Championship.

The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.

The Algarve Tourism Association (ATA), the official tourist board for the Algarve region of Portugal, has entered into a partnership with golf’s 2015 Women’s British Open.

Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.

Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.

Germany’s bid to stage the 2022 Ryder Cup golf event has secured two major commercial partners in the form of automotive company BMW and insurance giant Allianz.

Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.

German automotive company Porsche has struck a deal to become the title sponsor of the European Open, which will this year return to golf’s European Tour schedule for the first time since 2009.

Chinese commercial banking group Ping An has signed up as the first title sponsor of golf’s PGA Tour China.

Dubai residential golf community Jumeirah Golf Estates has entered into a partnership with the 2015 Senior Open Championship on golf’s European Tour.

Danone-owned mineral water brand Evian wants to engage customers and promote healthy lifestyles using its long-term partnerships with premium sports properties.

Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.

Equipment rental company United Rentals has secured a place on the PGA Tour’s official marketing partner programme.