Golf

Golf

The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.
Golf

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.
Golf

Golf’s European Tour has announced golf equipment company Callaway as an Official Partner. The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.
Golf

The PGA of America has named American International Group (AIG)  its Official Insurance Partner, serving some of the PGA's prominent tournaments including the PGA Championship and the Women's PGA Championship.
Golf

A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.
Golf

German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.
Golf

The Desert Classic PGA Tour golf tournament has agreed a deal for computer software company Workday to become its new presenting sponsor
Golf

German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup
Golf

US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.
Golf

Cosmetics brand Pure Silk has furthered its backing of the Ladies Professional Golf Association by agreeing to become the new title sponsor of its annual tournament at Kingsmill Resort in Williamsburg,…
Golf

Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year
Golf

US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia
Golf

Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
Golf

Fitness equipment supplier Technogym has signed a multi-year partnership with golf’s PGA Tour. The deal names Technogym as an Official Supplier of the PGA Tour Player Performance Centres.
Golf

This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs. U
Golf

Chinese social media platform WeChat has teamed up with the World Golf Championship-HSBC Champions as an Official Partner of this year’s tournament.
Golf

German automotive manufacturer Volkswagen has entered into a partnership with golf’s PGA of Australia.
Golf

Golf’s PGA Tour Champions has announced it will return to Japan next year, with payment services company Mastercard title sponsoring a tournament in Tokyo.