Golf
Solheim Cup’s sponsor portfolio grows
A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.
BMW ups commitment to Ryder Cup and European golf
German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.
PGA Tour event lands presenting sponsor
The Desert Classic PGA Tour golf tournament has agreed a deal for computer software company Workday to become its new presenting sponsor
BMW signs as Worldwide Partner of Ryder Cup
German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup
AIG chooses Women’s British Open for first title deal in golf
US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.
Pure Silk adds Virginia tournament to LPGA partnership
Cosmetics brand Pure Silk has furthered its backing of the Ladies Professional Golf Association by agreeing to become the new title sponsor of its annual tournament at Kingsmill Resort in Williamsburg,…
Zozo titles first PGA tour event in Japan
Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year
RSM extends commitment to PGA Tour event
US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia
Wyndham and FedEx raise PGA Tour’s prize money game
Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
PGA Tour partners up with Technogym
Fitness equipment supplier Technogym has signed a multi-year partnership with golf’s PGA Tour.
The deal names Technogym as an Official Supplier of the PGA Tour Player Performance Centres.
British Masters golf signs up betting and currency sponsors
This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs.
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WeChat becomes first social media sponsor of World Golf Championship
Chinese social media platform WeChat has teamed up with the World Golf Championship-HSBC Champions as an Official Partner of this year’s tournament.
Volkswagen signs wide-ranging PGA of Australia deal
German automotive manufacturer Volkswagen has entered into a partnership with golf’s PGA of Australia.
PGA Tour Champions returns to Japan with Mastercard backing
Golf’s PGA Tour Champions has announced it will return to Japan next year, with payment services company Mastercard title sponsoring a tournament in Tokyo.
ISPS Handa returns as World Cup of Golf title sponsor
Japanese non-profit organisation ISPS Handa has renewed its title sponsorship of the World Cup of Golf ahead of this year’s event in Melbourne, Australia.
Spar builds on European Championships association
Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.
Hong Kong Open secures new title sponsor
Japanese golf equipment manufacturer Honma has been unveiled as the new title sponsor of the Hong Kong Open golf tournament
Canadian Pacific extends backing of top-tier LPGA tournament
Transportation group Canadian Pacific has renewed its title sponsorship of the CP Women’s Open, an annual event on the Ladies Professional Golf Association (LPGA) schedule.