Football
Continental keeps a grip on international soccer rights
IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France
Warrior Sports draws strength from Liverpool deal
US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool
Premier clubs wise up to Wi-Fi
THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps
United breaks new ground with DHL delivery
MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Making sense of Chinese football’s Wanda deal
CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)
Public decides on FFF paybacks
THE BAD BOY reputation of France’s big name footballers - and the indiscretions of their managers - could trigger a first- of-its-kind repayment to French Football Federation (FFF) partners based on a…
Did Under Armour overpay?
UNDER ARMOUR, the aggressive new US entrant to the European kit market, may have paid over the odds for its place at the Premier League top table with Tottenham Hotspur, according to industry insiders
Energy boost for World Cup 2014
YINGLI SOLAR, WHICH became the first renewable energy company and the first Chinese company to agree a global FIFA deal with its sponsorship of the 2010 World Cup in South Africa, has extended to Brazil…