Football
Chinese Super League expects great leap forward from new round of deals
Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Exclusive: Euro sponsorship revenue to grow 50 per cent, says Uefa’s Epstein
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
Lebara connects with Dortmund for first football sponsorship
Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.
Atlético Madrid ordered to pay compensation to Mediapro
Spanish Liga football club Atlético de Madrid has been ordered to pay Mediapro €5.365m ($6.92m) for breaking its broadcast rights contract with the agency.
Hitachi renews commitment to Brazilian top flight club
Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.
Sony Six swoops for Euro 2016 rights
Sony Six has acquired the exclusive broadcast rights to Uefa Euro 2016 across the Indian subcontinent.
TVB acquires Hong Kong rights to 2014 World Cup
TVB has acquired the free-to-air and pay-television rights to broadcast the 2014 Fifa World Cup in Hong Kong.
Grupo Petropolis lands second World Cup naming rights deal
Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.
SPL uncertainty hindering sponsor search – SFA chief
Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.
Manchester United lands record Premier League broadcast payment
Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.
Wananchi Group defends role in Kenyan rights dispute
Wananchi Group has defended its broadcast deal with Kenyan Premier League club AFC Leopards, stating it does not interfere with the league’s agreement with SuperSport.
William Hill scores Scottish Cup extension
William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
Hamburg toasts renewal of historic Holsten deal
Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.