Football
Eurobet: Interview with Alexis Gregoriadis, online marketing director for Eurobet
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
Novatek to aid preparations for Russia’s 2014 World Cup campaign
The Russian Football Union has agreed a one-year sponsorship deal with the country's leading independent natural gas producer, Novatek.
Heineken renews deal as Champions League sponsor
Heineken, the world’s third largest brewer, has extended its sponsorship of the Uefa Champions League in a three-year deal, from 2015-16 to 2017-18.
Real Salt Lake nets new main sponsor
Major League Soccer club Real Salt Lake has signed a long-term, multi-million dollar shirt sponsorship deal with science-based network marketing company LifeVantage.
Nike replaces Adidas at Al Ain
UAE Pro League football club Al Ain has announced a long-term kit deal with US sportswear giant Nike.
Fifa details revamp of World Cup sponsorship structure
Fifa, world football’s governing body, has announced details of a revamp of its sponsorship strategy for the World Cup competition.
Barcelona seals Saudi bank deal
Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.
United set to sign Nike extension – report
English Premier League football club Manchester United has agreed terms on a five-year extension of its kit partnership with Nike in a deal worth a basic £300m (€351m/$480m), according to the Sun newspaper.
Adidas to replace Nike as Juventus kit partner
Italian Serie A football club Juventus has signed a six-year kit deal with Adidas in an agreement that is set to commence from the 2015-16 season.
Barcelona energised by Gatorade partnership
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.
AEG extends San Manuel deal
San Manuel Indian Bingo & Casino will enjoy an expanded sponsorship presence across a range of high-profile Southern Californian sporting properties after signing a five-year, multi-million dollar partnership renewal with sports and entertainment company AEG.
United’s biggest telecoms deal halves in value
Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.
Ligue 1 planning title sponsor and regional deals
The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.
Samsung deal takes CBF past $100m per year
A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.
SPFL signs Irn Bru and continues search for title sponsor
The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.
Turkish Airlines considers Uefa Champions League place
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.
SPI Windows opens up to AC Milan extension
Windows and shutters manufacturer SPI Windows has extended its status as an official partner of Italian Serie A football club AC Milan for the current 2013-14 season.
Olympiacos teams up with Unicef
Greek Superleague football club Olympiacos has launched a two-year partnership with global children’s charity Unicef.