Football
Sky Bet revenue share to lift Football League income
A share of betting revenues from fans will help top up the English Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.
Inter extends long-running Nike ties
Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.
Copa Sudamericana secures Total revenue boost
The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.
Bologna teams up with 32Red
Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.
Archive | A Shot Across the Bow?
Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.
Groupama increases Serie A presence with Udinese
French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.
Galatasaray finalises W Collection sponsorship
Fashion company W Collection has agreed to become an official sponsor of Turkish football club Galatasaray.
Arsenal adds Paddy Power to betting portfolio
English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.
NGM scores top sponsor deal for Serie B
Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.
Besiktas confirms major Vodafone deal
Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.
VisitBritain extends EPL partnership to 2016
Tourism agency VisitBritian has agreed to extend its partnership with the English Premier League top football division until 2016.
Beretta renews Torino principal sponsorship deal
Food company the Beretta Group has agreed a deal to renew its principal sponsorship of Italian Serie A football club Torino.
Apollo seals tyre deal with United
Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.
Frankfurt extends deal with Deutsche Bahn
German 1.Bundesliga club Eintracht Frankfurt has strengthened its commercial portfolio by extending a sponsorship deal with national railway organisation Deutsche Bahn for a further two seasons, from 2013-14 to 2014-15.
Ajax eyes Chinese impact with CST deal
Bicycle and car tyre manufacturer Cheng Shin Tire has signed a three-year sponsorship deal with Dutch Eredivisie football club Ajax.
Bundesliga’s Eintracht and Bayer 04 sign partnerships
German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.
Nick Scali Furniture joins Sydney FC team
Australian A-League football club Sydney FC has agreed a commercial partnership with home furnishings manufacturer Nick Scali Furniture for the 2013-14 season.