Cricket
BCCI launches short-term sponsorship tender
The Board of Control for Cricket in India (BCCI) has invited title sponsorship bids for all home international games and major domestic tournaments in India during the 2014-15 season.
Sunfoil makes splash with Dolphins extension
Sunflower oil brand Sunfoil has renewed its title sponsorship of South African cricket team the Dolphins for a further two years.
Big Bash champion signs up new principal partner
Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.
Barbados Tridents take flight with JetBlue Airways
Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.
Dhaka Bank sponsors West Indies v Bangladesh series
Bangladeshi commercial banking group Dhaka Bank has agreed to title sponsor its national cricket team’s forthcoming tour of the West Indies.
Mondiale acquires naming rights to Auckland Aces
Logistics services company Mondiale has agreed to become the naming rights partner of New Zealand first class cricket club the Auckland Aces.
Kia drives forward with landmark England women’s cricket deal
South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.
Queensland Bulls step forward with FootDr
Podiatry group FootDr has agreed a two-year deal to become the major sponsor of Australian cricket team Queensland Bulls.
Virgin Atlantic and Hero back Caribbean Premier League teams
Airline Virgin Atlantic Caribbean and motorcycle manufacturer Hero Motocorp have each agreed sponsorship deals with three Caribbean Premier League cricket franchises.
England cricket on board with Etihad Airways
The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.
Newbery drives into US with American Cricket Federation deal
Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.
Busta strikes out with Caribbean Premier League renewal
Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.
Ford upgrades NZC deal to take shirt sponsor rights
US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.
Bargain prices for last minute IPL deals
Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.
CPL champion toasts Appleton Estate sponsorship
Reigning Caribbean Premier League champion Jamaica Tallawahs has unveiled Appleton Estate Jamaica Rum as its presenting sponsor for the 2014 season.
New Zealand Cricket banks ANZ extension
Australasian banking group ANZ has announced a three-year extension to its commercial agreement with New Zealand Cricket.
Lia Agarbathies expands cricketing presence with Kings XI Punjab
Incense sticks manufacturer Lia Agarbathies has reached a sponsorship agreement with Indian Premier League Twenty20 cricket team Kings XI Punjab through February 2015.
ECB refreshes commercial roster with new water partner
British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.