Cricket
Waitrose to end role as main sponsor of English cricket
The England and Wales Cricket Board is searching for a new main partner after supermarket chain Waitrose opted not to renew its sponsorship deal.
Local company upgrades Somerset partnership
English county cricket club Somerset has signed a two-year shirt sponsorship deal with local hydraulic hoses and couplings supplier Rotec.
ECB brews Yorkshire Tea extension
The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.
Title sponsor of South Africa’s T20 Challenge considers position
South African courier service RAM is “seriously considering” its position as title sponsor of the country’s domestic Twenty20 tournament the T20 Challenge Series amid the match-fixing scandal enveloping the competition.
ECB gulps down Greene King partnership
The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.
Somerset adopts naming rights partner for historic County Ground
English county cricket club Somerset has agreed a five-year naming rights deal with financial advisory firm Cooper Associates for its County Ground home in Taunton.
ICC makes further tracks with Indian tyre firm
The International Cricket Council has built upon its partnership with MRF through signing a new four-year global partnership with the Indian tyre manufacturer.
Cricket Ireland secures new partner
Records and information management company Oasis Group has entered into a partnership with the Cricket Ireland national governing body.
MoneyGram makes fresh connection with ICC
The International Cricket Council has entered into a new long-term partnership with money transfer and payment services company MoneyGram.
Indian firm lands sponsorship rights to Asian Cricket Council events
The Asian Cricket Council (ACC) has awarded sponsorship rights for its Asia Cup national team competitions to Indian sports management company Twenty First Century Media (TCM).
New Balance set to land England cricket kit deal – reports
US sportswear brand New Balance has reportedly agreed a deal with the England & Wales Cricket Board to become the new official kit supplier for the English national team.
BCCI opposes naming rights plan for Eden Gardens
Plans to rename the iconic Eden Gardens cricket ground in Kolkata, India have been placed in doubt after the Board of Control for Cricket in India opposed the proposals.
Title sponsor secured for inaugural Masters Champions League
Indian payment services company Oxigen has been named the title sponsor of the new Masters Champions League Twenty20 cricket tournament.
Melbourne Stars move swiftly to dial up Optus as new main partner
Australian Big Bash League cricket franchise the Melbourne Stars has named telecommunications firm Optus as its new principal partner.
Auckland Nines, Melbourne Stars hit by collapse of main sponsor
The National Rugby League’s Auckland Nines competition and Australian Big Bash League cricket franchise the Melbourne Stars have been hit by the collapse of main sponsor, electronics retailer Dick Smith.
ICC dials up Oppo as latest new global partner
The International Cricket Council has entered into a global partnership with Chinese smartphone manufacturer Oppo.
HBL banks title sponsorship of Pakistan Super League
The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.
Title sponsor secured for WBBL debut
Sports retail store chain Rebel has agreed a deal to become title sponsor of the inaugural Women’s Big Bash League, a new Twenty20 cricket competition being launched in Australia.