Cricket
Bang & Olufsen brings the noise ahead of Super League launch
Danish audio visual company Bang & Olufsen has expanded its backing of English women’s cricket by becoming an official supporter of the new Super League competition.
South Africa’s Titans sign new title sponsor
Leading South African cricket franchise the Titans has announced Multiply, a subsidiary of the MMI Holdings financial services group, as its new title sponsor.
ICC signs partner to boost anti-corruption efforts
The International Cricket Council has partnered with body worn video camera solutions provider Edesix to aid its anti-corruption efforts.
CUA signs on as new main sponsor of Brisbane Heat
Australian Big Bash League cricket franchise the Brisbane Heat has named financial services provider CUA as its new principal partner.
ICC gears up with new equipment partnership
The International Cricket Council, the sport’s global governing body, has entered into a partnership with cricket equipment supplier Grays-Nicolls.
Caribbean Premier League signs banking partner, renews with Digicel
The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.
Caribbean Premier League signs sponsor deals ahead of 2016 season
Trinidad-based building contractor Kallco has renewed its partnership with the Caribbean Premier League, while the Twenty20 cricket tournament has also announced that it will continue its association with Busta Soft Drinks.
Caribbean Premier League holds on to Guardian Group deal
Financial services and insurance company Guardian Group has extended its partnership with the Caribbean Premier League Twenty20 cricket tournament.
RBS set to replace Waitrose as ECB sponsor
Financial services group the Royal Bank of Scotland is being lined up to replace supermarket chain Waitrose as the main partner of the England and Wales Cricket Board (ECB), according to Sky News.
Switch in sponsorship fortunes for SA cricket and rugby
Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.
Somerset extends with shirt sponsor
English County Championship cricket club Somerset has extended a sponsorship deal with UK-based independent food production company MJ Baker Foodservice.
Hero rides away with Caribbean Premier League title sponsorship extension
Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship agreement with the Caribbean Premier League Twenty20 cricket competition.
Digicel renews West Indies Cricket Board partnership
The West Indies Cricket Board has renewed a commercial partnership with its main sponsor, telecommunications provider Digicel.
Bangladesh Cricket Board enhances ties with Robi
Telecommunications operator Robi has entered into a strategic partnership with the Bangladesh Cricket Board.
Cricket South Africa banks landmark sponsorship deal
Financial services company Standard Bank has entered into a partnership with Cricket South Africa, under which it will become the headline sponsor of the national team in the Test, one-day international and Twenty20 formats.
Nottinghamshire extends deal with shirt sponsor
Auction house John Pye Auctions has signed a two-year extension to its sponsorship deal with English county cricket club Nottinghamshire.
Warwickshire builds on Selco partnership
Tool and plant hire company Selco Builders Warehouse has extended its partnership with English county cricket team Warwickshire.
Yorkshire extends Wensleydale partnership
UK-based cheese producer Wensleydale Creamery has extended its sponsorship deal with English Country Championship cricket club Yorkshire.