Cricket
Byju’s refutes BCCI debt story, Paytm seeking to transfer sponsorship to Mastercard
Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Yorkshire enters the metaverse with Virtua deal
Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
Goldmedal Electricals take ‘powered by’ rights to West Indies-India ODI series
Indian electrical manufacturing company Goldmedal Electricals has signed as the ‘powered by’ sponsor of the upcoming international cricket series between West Indies and India in Trinidad.
ICC signs up EatFit as men’s T20 World Cup sponsor
The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Lancashire Cricket and Heineken extend for five more years
Lancashire Cricket has signed a five-year extension with beer group Heineken as the ‘Official Beer and Cider Partner of Emirates Old Trafford’.
CSM moves to establish cricket presence with Phoenix acquisition
Global marketing agency CSM Sport & Entertainment has acquired Phoenix Management Group, a cricket talent management business based in England
Byju’s-BCCI deal worth ‘$55m’ and runs until end of 2023
The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.
Cricket South Africa teams up with Roc Nation Sports International
Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand.
S
MCC signs up London Oris as first timekeeping sponsor
Marylebone Cricket Club (MCC), owner of Lord’s, has agreed a three-year sponsorship deal with watchmaker London Oris.
The deal names Oris as the first official timekeeper of the MCC.
Lancashire renews with Emirates, Root signs with Global Sports Media
English county cricket club Lancashire has signed a renewal to its long-term headline sponsorship contract with global airline Emirates
BCCI adds trio of sponsors for Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).
My11Circle acquires title rights to Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for this year's Women’s T20 Challenge to Indian fantasy sports platform My11Circle.
Robinsons becomes latest brand to sign as sponsor of The Hundred
The England and Wales Cricket Board (ECB) has made squash brand Robinsons the latest sponsor of The Hundred
Rajasthan Royals and Schneider Electric aim to plant 17,000 trees to neutralise carbon emissions
Indian Premier League franchise Rajasthan Royals has announced an initiative with French energy management company Schneider Electric that will see the franchise attempt to neutralise its carbon dioxide…
ECB signs Sage as latest sponsor of The Hundred
The England and Wales Cricket Board (ECB) has signed accounting and HR specialist Sage as the latest sponsor of The Hundred
Minor League Cricket lands Toyota, Sunoco deals
Minor League Cricket has landed a double commercial boost for the 2022 season, with car manufacturer Toyota returning as title sponsor and fuel company Sunoco becoming the presenting sponsor for the league's…
ECB adds Xplora as sponsor of The Hundred
The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred