Basketball
Italian basketball team powers up with new sponsor
Italian basketball team Aquila Basket Trento has secured domestic energy company Dolomiti Energia as its main sponsor ahead its first season in Serie A, the sport’s top division in the country.
NBL team slam-dunks partnership
Australian National Basketball League team Melbourne United has agreed a deal for training and community development organisation Community Training Initiatives (CTI) to become its main sponsor.
Toyota confirms Fiba Women’s World Championship deal
Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.
Oi connects with NBA Global Games Rio
Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.
Virgin Australia lays up Basketball Australia partnership
Commercial airline Virgin Australia has agreed a two-year partnership with the Basketball Australia governing body that extends through to 2016.
Huawei connects with Lithuanian basketball
Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).
Molten signs up for WBBL’s debut season
The Women’s British Basketball League has agreed a deal with sports equipment manufacturer Molten for its inaugural 2014-15 season.
Samsung, Diageo and HSS team up with USA Basketball
USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.
Basketball Bundesliga nets betting partner
Austrian-headquartered sports betting company Ruleo Alpenland has signed a multi-year agreement to become the official betting partner of Germany’s Basketball Bundesliga.
Pac-12 teams up with Chevron
College sports organisation the Pac-12 Conference has signed a three-year partnership with energy company Chevron.
Airbnb teams up with Basketball Australia
Online travel accommodation service Airbnb has penned a new deal to become the title sponsor of Basketball Australia’s men’s national team programme.
Bristol Flyers secure main partner for BBL bow
Bristol Flyers have signed up recruitment company RSG as its headline sponsor ahead of its debut season in the British Basketball League.
ING-DiBa maintains commitment to German basketball
ING-DiBa, the German subsidiary of Dutch financial services giant ING, has extended its status as the main sponsor of the German Basketball Federation (DBB), along with its endorsement deal with German basketball superstar Dirk Nowitzki.
Deloitte to sponsor basketball’s ABA League
Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.
Magic nets Sentient Jet extension
NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.
Teka returns to back Real Madrid’s basketball team
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
Fiat motors on with Italian basketball
Car maker Fiat has extended its deal as an official partner of the FIP, the governing body of basketball in Italy.
HSS takes naming spot at Brooklyn Nets’ new training site
NBA basketball team Brooklyn Nets has reached a deal with Hospital for Special Surgery (HSS) to make the specialist orthopaedic treatment facility the naming rights partner of its new training base.